Turning rocket science into ecstatic “Aha!” moments
“Aha!” moment: when new users first realize value in your product
You’ve created a product you’re proud of.
Something you know will help a lot of people or businesses be more productive, save time, money and headaches down the road.
All that research, all that hard work and extra hours.
But when it’s finally time to tell your potential customers what you’ve just put out into the world, they don’t get it.
No reactions. Just blank, void emptiness.
You’ve set up shop but people just pass you by, giving you (virtual) disoriented looks.
“How?? Why?? I was supposed to change lives and disrupt the market!”
"It’s not you, it’s me."
Worst breakup excuse ever? Yep. Except this time it comes from your copy (talk about copy that speaks to you right?!).
When working with businesses, we often forget that behind the professional, suit and tie facade, there’s a living, breathing human being.
He cares about having his job simplified, he wants to do it faster, more effectively so he can go back home and still have time to enjoy life. And he also wants to look good in the eyes of his boss and customers.
That’s it. He couldn’t care less about awards, the state-of-the-art or the supposed innovation you say you “drive”.
If you help him understand clearly and plainly what it is you do to solve his problems, then he will give you a shot. And stay with you.
In 10+ years as a software engineer, I’ve seen a lot of insanely ineffective, boring and generally useless copy.
No wait, I actually didn’t see much of it because I couldn’t even be bothered to open any “Next top-notch solution” email, or to look at one of their “Award winning company” websites!
Or if I dared, I instantly felt my eyes burning and my head spinning, with vague technicalities that didn’t actually, practically, explained anything useful.
This is why I’ve created Skyrocketing Copy.
My name is Chris and I help SaaS businesses convert more leads into paying customers and keep them longer, with conversion-focused copywriting.
And it’s surprisingly possible! With the right copy helping users understand how your solution can make their work and lives easier and better.
To see that it’s not all mumbo-jumbo, take a look at some of my work or get in touch!
If you're really curious and want to get a behind the curtains peek at my process, here's how I work.
“To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.”